Challenge

Develop a reusable and sustainable bespoke exhibition system that can travel the global exhibition program.

Approach

We designed and built a fully bespoke co-polymer modular exhibition system for Maersk. With multiple variations and options, this integrated with an interactive design tool for international exhibit managers to select their configuration and specific requirements. We developed an custom interactive 'drill to win' challenge, where visitors could play to win prizes through a physical / digital game where players raced to build a pipeline in the quickest time.