Challenge

Create “Breakthough”, on a budget, at one of the world’s busiest airshows.

Approach

We were commissioned by Cobham to create a large PR splash at Farnborough Airshow, in preparation for their anticipated sale to American private equity firm Advent.

The activation required months of planning including design, choreography, mobile app build, touchscreen app build, stage build and supporting content development and social campaign strategy.

• Live immersive performances by the “Cobham Blue”

• Campaign films and CGI content creation

• Stage & booth build

• Interactive touchscreen and mobile app build development

Achieved an engaged audience of 3500 over the course of the event, front page of flight global magazine, 20,000 social impressions, making it one of the most engaged activations in Farnborough’s history.