Challenge

Deliver a fully connected digital pavilion, interacting, incentivising and tracking visitors through a fully immersive brand environment.

Approach

We supported Pico in delivering a fully immersive interactive pavilion for Acer, overseeing the complete digital architecture from design, through to technical production. The visitor journey began with visitors registering via the web-app, creating their own avatar whilst queuing, and then transporting their avatar via their mobile to individual stations to play multiple interactive challenges and score points. Points meant prizes, and the higher scores led to numerous competitions to win the latest Acer products.

The technologies we developed were entirely bespoke, incorporating multi-input screen distortions onto a sphere, complex web-apps with a data capture backbone, visitor tracking and score capturing systems, interactive touch screen content, QR code activations and multi-device interactives.